How To Manage a Successful Google Ads PPC Campaign for Limousine Rental Services in Long Island NYC

Luxury transportation industry is one of the most competitive industries right now. There are many of such companies in the Long Island, New York City of United States.  To promote these various existing limousine companies, the owners turn to pay per click campaigns to showcase what is unique about their services

Google ad campaign, no doubt is the sure way to get your services to people who are searching for your services online. Based on this, the Google ads are very competitive and your PPC manager has to be extra miles away in technicality to get you the desired results.

In Long Island, NYC, the Google Ad network is very large but Google shows the most relevant ad to users searching for the keywords in the auctions. To get to the top, you need to have your campaign well optimized before setting the bid amount. Google ads pay less value to the bid; rather effort should be on how relevant your ads are to users.

To run a profitable Google ads campaign for limousine rental services, the following tips are important

1. Great, Unique and Relevant web pages for all the services

Do not stuff all your services in one web page. Take time to create great and amazing pages for each of the services being rendered. This is one of the challenges Google ad PPC managers do encounter. Some official website of Limousine rental companies stuff all their services in one page. Some of the common services been rendered by Limo companies in Long Island include but not limited to the following: Wedding Limousine services, Wine tours in Long Island, Prom Limousines /Prom Party bus rentals, Airport pick up and drop off, Corporate chauffeur services, Bachelorette party

It’s the duty of the PPC manager to suggest to the Limo companies the need to create unique pages for a given services. At Mosat digital agency, the first thing we do is to suggest ways to optimize the landing pages of our client. Creating a unique page for a given service enhances users’ experience. If a user searches for the keyword “wedding limousine long island”, he/she should be taking to a page that is dedicated to wedding limousine services in Long Island.

2. Identify the most relevant keywords that people are searching when they are looking for Limousines rental services.

Identifying the most profitable keywords in the industry is the first thing a good PPC manager should do to get his Limousine service to the right people. In the Long Island, keywords research has shown that people are searching for these keywords:  Limo service Long Island, Limo service near me, Prom Limo service, and Prom party bus long island, limo bus, wedding limos long island etc. Get these keywords and arrange them into relevant ad groups. Write an eye catching ad copies and be sure to use a relevant final URL as your landing page. Leave the rest for the Google algorithms.

3. Be sure to use the right negative keywords

Limousine rental services campaigns can be frustrating if you did not cage irrelevant clicks with the right negative keywords. Let me share this secrete with you, Limo rental companies share some common keywords with those rendering Limousines repair services.  For example, when Mr.  ‘A’ searches for the keyword “Limo repair service in long island” He is presented with the following results from Google ads preview in the screenshot below

Fig a

Fig b

Analyzing the search results show that, the ad in Fig a, was triggered by broad modifier keyword-+limo +service +long +Island, while the second ad in Fig b was triggered by +limo +near +me, another broad modifier keyword.  MVlimo and twinkfolklimousine in the screenshot above are limousines Rental Companies in long island. These companies are not rendering repair services. There are two implications here.

Case one, Mr. ‘A’ did not click on the ad. Implication: Low CTR= High CPC

Case two, Mr. ‘B’ clicked on the ad. Implication: Irrelevant landing page= No conversion

(Waste of daily budget)

4. Headlines say it all

Your headlines are the first things that catch peoples’ eyes. Once you have the right landing page for the right keyword, then make it sticky with the right Headlines in your text ads.  Many people do not have the patient to read your good text ads once the headlines match with their search results. There are two ways to achieve sticky headlines. Number one, use dynamic keyword insertion, number two is to use a single keyword ad group campaign structure. By using a dynamic keyword insertions, Google ad dynamically insert keywords on your headlines to makeup with users’ query results.

I prefer using single keyword ad group to enhance performance. Single keywords ad group structure is more precise in returning users’ query results with exact headlines. If you have the time, use single ad group campaign structure. It increases high click rate and reduces your campaign cpc

5. Enhance Your Leads generation with interactive Live chat App

The essence of running Google Ads for a Limousines service is to generate leads. The two traditional ways of generating leads are contact form submission and phone calls. Experience has shown that, using interactive live chat app has the potential to increase your leads generation in real time.

To achieve this, configure and integrate interactive trigger that will send initial message to visitors of your website. Then a live agent will join the conversation as soon as there is a response from any of your visitors. One good chatting app that has a good quality for this purpose is the Tawkto and it’s a free chatting app. Make sure that, your clients have  human agents  who understands every bit of  their limousines company.  During the live chat sessions, important details such as phone contacts can be exchanged.  This will help the sales team to follow up the leads and turn them into customers. See Fig C below for an example of live chat trigger interface.